Industry Insight

Building AI into B2B SaaS without chunks

Building AI is easy. Building AI well is not. Any CTO who has taken a proof-of-concept to...

The B2B SaaS market has only two types of players: those who embed AI into their core, and those...

AI is at the top of virtually every B2B SaaS company's strategic agenda. Yet many initiatives...

Legal, accounting, insurance, consulting: sectors that run on knowledge, data and advice....

During my college days, I had a set strategy on exams. Some of the questions I knew for sure. The...

How to manage your R&D team to make AI truly impactful. Most AI projects in B2B SaaS fail. Not...

An AI training course for developers and product owners? Check. But what is your marketing...

For Marco Kok, consulting is second nature. He has been translating complex issues into practical...

Customer focus in SaaS goes beyond politeness or quick responses. It is a continuous process of...