Home / About us

About us

Blinqx offers AI workflow platforms that empower service professionals in their growth and success.

Sectors

Blinqx develops AI workflow platforms for financial and business service providers in selected sectors.

Insights

Stay up to date on what's going on at Blinqx: awards, acquisitions, knowledge, cases. You can find it here!

Search

Hi! We are Blinqx

Blinqx provides an AI-driven operating platform that empowers service professionals in their growth and success.

software solutions

Growth Builders

Blinqx’s state-of-the-art solutions digitize and optimize the core processes of more than 200,000 users in selected industries. With this, we support the growth of mortgage & insurance advisors, finance & HR managers, lawyers & jurists, accountants and business service providers.

employees

customers

key sectors

users

countries

Our mission

Becoming key player in Europe by developing AI-first cloud solutions that we use to grow businesses and people.

Our vision

With Blinqx’s progressive software solution suite, growth has no boundaries.

Solutions for forward thinkers

Blinqx develops AI-first and connects the most advanced software into a total solution for you, the user. So we offer you centralized access to the best workflow solutions in your industry, combined with our years of experience and industry expertise.

Blinqx combines a startup mentality with experience of successful entrepreneurship. This mix makes us perfectly equipped to realize Blinqx’s growth ambitions together with our enthousiastic team.

Ruud van der Kruk, CEO

Meet the management team

Our people work as one team to grow our business. That is the power of Blinqx. Meet our management that, together with our enthusiastic team, realizes the growth ambitions of Blinqx.

Jeroen van Eijk

CPO

Ruud van der Kruk

Founder & CEO

Ynze Sipkema

Founder & CAIO

Peter Kruithof

CFO

Tom Dehouck

COO

Over the
years.

The story of Blinqx begins in 2019. By now, Blinqx is an established SaaS player in six key sectors. We are changing the world of AI-first software solutions with our ambition, stubbornness and people-centric approach.

2019

Tech entrepreneurs Ruud van der Kruk, Ynze Sipkema, Jelke Jansen and Chris Ouwinga launch new SaaS venture to acquire Insurance & Mortgage solution ‘DIAS Software.’

2021

Insurance & Mortgage offerings continue to expand with additional solutions and a start is being made in the Accountancy market.

2022

The 4 tech entrepreneurs are attracting an investor to accelerate growth ambitions. The management team is being strengthened to enter the next phase of growth.

2023

Bright like a diamond! Dias Group continues as Blinqx – honoring our roots: Diamant Assurantie Software (DIAS). A new name with a recognizable face that clearly shows Blinqx as a connector of progressive software solutions in selected sectors.

2023

Blinqx adds Legal to existing offering, expands its Accountancy offering and strengthens its position in Insurance & Mortgage market.

2023

Blinqx launches all-in-one platform eBlinqx for financial service providers. eBlinqx combines the best point solutions from the market into a user-friendly software suite where the user is truly at the center.

2024

Blinqx continues to expand, adding Blinqx Finance & HR to its offerings. Serious steps are also being taken to realize international growth ambitions.

2025

Blinqx is further expanding its Finance & HR offering and taking steps in internationalization with operations in Belgium.

Grow with us!

At Blinqx we work daily with over 600 colleagues to further grow our organization, the software sector and our clients. With more than 10 offices in the Netherlands and some in Europe, we are growing fast! Therefore, we are always looking for enthusiastic, entrepreneurial and hands-on team players who want to help build our success.

The Blinqx family

With our roots in the Netherlands, we serve more than 200,000 users worldwide with all parts of the Blinqx family.