{"id":24759,"date":"2024-04-25T13:52:29","date_gmt":"2024-04-25T11:52:29","guid":{"rendered":"https:\/\/blinqx.ai\/business-talqx-the-podcast"},"modified":"2026-02-18T14:56:17","modified_gmt":"2026-02-18T13:56:17","slug":"business-talqx-the-podcast","status":"publish","type":"page","link":"https:\/\/blinqx.ai\/en\/business-talqx-the-podcast","title":{"rendered":"Business TALQX &#8211; the podcast"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#1d2632&#8243; background_image=&#8221;https:\/\/blinqx.ai\/wp-content\/uploads\/2023\/07\/Header-Hexagons.png&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;50%&#8221; background_position=&#8221;top_right&#8221; background_horizontal_offset=&#8221;10%&#8221; background_vertical_offset=&#8221;0%&#8221; z_index=&#8221;9999&#8243; bottom_divider_style=&#8221;slant&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;||flex-wrap: wrap;&#8221; custom_css_main_element_phone=&#8221;display: flex;||flex-wrap: wrap;&#8221;][et_pb_column type=&#8221;3_5&#8243; admin_label=&#8221;Column&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;order: 2;&#8221; custom_css_main_element_phone=&#8221;order: 2;&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;56px&#8221; custom_margin=&#8221;||8px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Entrepreneurship, growth and innovation in B2B SaaS.<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;50px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Are you curious about the keys to success in the world of Software-as-a-Service (SaaS)? Blinqx presents an engaging podcast series exploring all facets of the SaaS industry. The series, presented by tech journalist Jo\u00ebl Batenburg, takes an in-depth look at the dynamics and innovation within the industry.  <\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/open.spotify.com\/show\/1qtTDaBUiWQmTnzRRZhv1g?si=S9TvwE6KRrmtXAmhKclxqQ&amp;nd=1&amp;dlsi=2f495876e0d641ba&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Subscribe to the podcast via Spotify  &#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#1D2632&#8243; button_bg_color=&#8221;#FFCD00&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; admin_label=&#8221;Column&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;order: 1;&#8221; custom_css_main_element_phone=&#8221;order: 1;&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||2px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/blinqx.ai\/wp-content\/uploads\/2025\/12\/Klant-centraal-B2B-SaaS.webp&#8221; alt=&#8221;B2B SaaS&#8221; title_text=&#8221;Customer-centric B2B SaaS&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Episode 6<\/strong><\/p>\n<h2 class=\"font-semibold text-3xl lg:text-5xl text-center sm:text-left \">Putting your customer first in SaaS<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>In the sixth episode of the Business TalQX &#8211; the podcast, Jasper Haas (Chief Customer Officer), and Michel Jongboer (in charge of software development, among others) discuss the important role of customer focus within SaaS. How do you translate customer insights into better products? <\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/app.springcast.fm\/20102\/je-klant-centraal-in-b2b-saas&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Listen to the episode&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#EEE3C3&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/blinqx.ai\/wp-content\/uploads\/2025\/12\/Go-to-market-B2B-SaaS.webp&#8221; alt=&#8221;Go to market B2B SaaS&#8221; title_text=&#8221;Go-to-market-B2B-SaaS&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Episode 5  <\/strong><\/p>\n<h2><strong>A strong go-to-market for SaaS<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>In this fifth installment of Business TalQX, we discuss<\/span><span class=\"white-space-pre\"> <\/span><a class=\"app-aware-link \" target=\"_self\" href=\"https:\/\/www.linkedin.com\/in\/ACoAAAAKG6UBYLFX8sOjaoeirKWMdYjJnLZJo7U\" data-test-app-aware-link=\"\" rel=\"noopener\"><span><\/span><\/a>Victor ter Beke<span class=\"white-space-pre\"> <\/span><span>and<\/span><span class=\"white-space-pre\"> Tom Dehouck v<\/span><span>Blinqx in conversation about<\/span><span>  how SaaS is about continuous interaction, and why it&#8217;s important that customers are satisfied with the value provided every month. They also discuss the power of smart data and the importance of customer-centric innovation. <\/span><span class=\"white-space-pre\"> <\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/app.springcast.fm\/20102\/een-sterke-go-to-market-voor-b2b-saas-waar-begin-je&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Listen to the episode&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#EEE3C3&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/blinqx.ai\/wp-content\/uploads\/2025\/12\/Gezond-Groeien-in-Saas.webp&#8221; title_text=&#8221;Healthy-Growing-in-Saas&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; alt=&#8221;Healthy growth in SaaS&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Episode 4  <\/strong><\/p>\n<h2><strong>Healthy growth in SaaS<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>In this fourth episode<\/span> of Business TalQX, investor Jos Gritter of Hg Capital and CFO Peter Kruithof of Blinqx discuss the difference between simply growing and growing really well. What are the pitfalls of unhealthy expansion, and how do you build lasting relationships with customers in the process? <\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/app.springcast.fm\/20102\/gezond-groeien-in-saas&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Listen to the episode&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#EEE3C3&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/blinqx.ai\/wp-content\/uploads\/2025\/12\/BT_aflevering_3_artwork.webp&#8221; title_text=&#8221;BT_episode_3_artwork&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; alt=&#8221;Security &amp; compliance in SaaS&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Episode 3<\/strong><\/p>\n<h2><strong>Security &amp; compliance in SaaS<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>In this third episode, three key figures from Blinqx join us: Edger Kleijer, (General Counsel) Marco van Est (Director Products) and Soelimen Lafkiri (CCO). Based on a number of thought-provoking statements, they address complex aspects of safety &#8211; focusing on technical and operational measures to keep products and data safe &#8211; and compliance, adherence to laws and regulations in B2B SaaS. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/app.springcast.fm\/20102\/hoe-borg-je-veiligheid-compliance-in-b2b-saas&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Listen to the episode&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#EEE3C3&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/blinqx.ai\/wp-content\/uploads\/2025\/12\/BT_aflevering_2_artwork.webp&#8221; title_text=&#8221;BT_aflevering_2_artwork&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; alt=&#8221;AI in SaaS, the benefits and concrete applications&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Episode 2<\/strong><\/p>\n<h2><strong>AI in SaaS, the benefits and concrete applications  <\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In the second episode of Business TalQX, we explore the power of AI in SaaS solutions and answer the question: How do you create value with AI? Speaking are Ynze Sypkema (CTO Blinqx) and Arco van der Velde (Blis Digital). The broadcast mainly discusses practical examples and insights, providing a clear picture of the possibilities, benefits and dilemmas in using AI.  <\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;&lt;!&#8211;&#91;CDATA&#91;https:\/\/app.springcast.fm\/20102\/hoe-creeer-je-waarde-met-ai-in-saas&#93;&#93;&#8211;&gt;&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Listen to the episode&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#EEE3C3&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/blinqx.ai\/wp-content\/uploads\/2025\/12\/BT_aflevering_1_artwork.webp&#8221; title_text=&#8221;BT_episode_1_artwork&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; alt=&#8221;Successful business in SaaS  &#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Episode 1<\/strong><\/p>\n<h2><strong>Successful business in SaaS  <\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our first episode features CEO Ruud van de Kruk and tech entrepreneur and Blinqx advisor Joris van der Gucht. 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